HubSpot Email

Overview

HubSpot Email is not a standalone email marketing tool — it's a component of HubSpot's Marketing Hub, which itself is part of the broader HubSpot CRM platform. This matters because HubSpot Email's greatest strength and biggest limitation both stem from this architectural reality. When you use HubSpot Email, you're not just getting an email sender — you're getting email tightly integrated with a CRM, deal pipeline, lead scoring, contact lifecycle stages, and multi-channel attribution reporting.

The CRM integration means every email you send is tied to a contact record that includes website visits, form submissions, deal stages, support tickets, and sales interactions. This makes lifecycle marketing — sending the right email based on where someone is in their customer journey — significantly easier than cobbling together separate tools. HubSpot's reporting also stands out, with revenue attribution that tracks which emails contributed to closed deals across the entire funnel.

The free tier includes basic email marketing with up to 2,000 email sends per month, but it comes with HubSpot branding, limited contacts, and only the most basic features. The real power of HubSpot Email is locked behind the Professional plan, which starts at a significantly higher price point and unlocks automation workflows, A/B testing, smart content, and advanced segmentation.

Who It's For

HubSpot Email is primarily for B2B companies that are already using or planning to adopt the HubSpot CRM. It's especially valuable for sales-driven organizations that need tight alignment between marketing emails and the sales pipeline. If your sales team lives in HubSpot CRM and your marketing team needs to send emails that respond to deal stages, lead scores, and contact properties, HubSpot Email provides that integration natively. It's also a reasonable choice for B2B companies that want an all-in-one platform covering CRM, email, landing pages, forms, and reporting without managing multiple tool integrations.

Our Take

HubSpot Email only makes sense if you're committed to the HubSpot ecosystem. Evaluated as a standalone email tool, it's overpriced and underpowered — the editor is clunky, the free tier is restrictive, and the automation features that make it compelling require expensive Professional or Enterprise plans. Compared to dedicated email platforms like Mailchimp, ConvertKit, or Klaviyo, the pure email features are mediocre.

But within the HubSpot ecosystem, the picture changes. The CRM integration is genuinely valuable for B2B lifecycle marketing. Being able to trigger emails based on deal stages, lead scores, and sales activity — and then attribute revenue back to specific email campaigns — is powerful. If your company is already paying for HubSpot CRM and Marketing Hub, the email functionality is a natural extension that avoids the complexity of integrating a separate email platform.

The bottom line: don't buy HubSpot for email. But if you're buying HubSpot for the CRM, use the email features it comes with — they're good enough for most B2B marketing needs and the integration advantages are real.