Mailchimp
The email marketing veteran with a massive feature set.
Free tier available — Paid from $13/mo
Visit MailchimpPros
- Huge template library and drag-and-drop editor
- Extensive integrations with 300+ apps
- Good analytics and reporting
Cons
- Pricing increases steeply as list grows
- Limited automation on free and lower tiers
- API feels dated compared to newer platforms
Feature Checklist
Overview
Mailchimp has been synonymous with email marketing for over a decade. It offers a comprehensive feature set, an intuitive drag-and-drop builder, and a generous (though increasingly limited) free tier.
Who It's For
Mailchimp is a solid choice for small businesses, content creators, and teams that prefer a visual, no-code approach to email marketing. Its learning curve is gentle and its template library is extensive.
Our Take
Mailchimp is a reliable workhorse, but it's showing its age. The pricing model has become aggressively tiered, the API feels dated, and advanced features like segmentation are locked behind premium plans. For teams that don't need developer-centric features, it remains a safe choice.